Don’t tell customers what you offer; show them with video
I create promotional, corporate and educational videos for businesses in and around Bicester, Oxfordshire, London and the surrounding areas.
“Sarah was a joy to work with, she was very well prepared and easy to brief on the project and immediately understood the creative direction of the session, overdelivered on assets both in quantity and quality…would not hesitate to recommend and use again in the future.”
Kaven, commercial photography and promotional video client from The Chesterton Hotel, near Bicester
I’ll bring a strategic approach to creating your film, thanks to my three years’ experience of working in video strategy for an award-winning creative agency. During my time there, I developed a six-step framework to create video that achieves specific, measurable objectives. Using this framework, I can guide and advise you on:
- How to identify your objective and measure your video’s success against that objective
- How to pinpoint your target audience (and why targeting a specific persona is so important)
- How to focus on key messages that are relevant to your objective and target audience, and how to translate them into a call to action
- How to use earned, owned and paid media to get your video in front of your target audience as part of a distribution plan
- How to plan timings and launch your video for the best chance of success
- How to choose a look and feel that will to achieve your objective and connect with your organisation’s branding
After discussing the above with you, I can plan, script, film and edit a video that delivers everything you need it to. I can source and licence music and help you implement your distribution plan.
Without using the framework, you might still end up with a video that looks great, but it might not necessarily achieve anything for you or your organisation. So, if you’ve tried video before, but it didn’t work, follow my six steps and I guarantee that you’ll see the difference.
“Sarah created a company video for us in May 2023. She was brilliant! Extremely efficient and nice to work with. She made staff feel v relaxed in front of the camera and got the job done in absolute record timing. No mean feat!”
Felicity, Promotional and Corporate Videos client from Oxfordshire
“Sarah is fantastic to work with and instantly puts you at ease. She is very calm and relaxed and her attention to detail is really good. I was nervous about doing a video for my company but Sarah put me at ease and it was a lot easier than I thought it would be. The end result was amazing, thank you Sarah.”
Paula Houghton, Bicester video client
Promotional videos
Promotional videos need to grab attention from the target audience in the first few seconds, and intrigue people into wanting to find out more. They are usually best kept short (45 to 90 seconds is ideal) and often combine just music with visuals (minimal or zero voiceover). The Six Steps are particularly relevant to promotional videos, as you need to stand out in a busy environment to hook the attention of browsers or lukewarm contacts and convert them into customers.
“So incredibly happy with the beautiful videos and photos that Sarah took at two of my events. Incredibly knowledgeable and numerous suggestions to ensure that I received what I wanted. Highly recommended.”
Kezia Luckett, Promotional video client from Barcelona
“Well what can I say about Sarah, apart from she is amazing. She has recently done a video and write up for my business, which was beyond anything I had hoped for! The Company video was shared on local selling and chat site which resulted in 15 new clients!!! These situations can sometimes be very nerve racking, but Sarah is amazing at putting you at ease and she’s very professional and creative with her ideas and experience. I can not thank her enough and will definately use her again for future projects. Thank you Sarah :-)”
Kelly Petts, Promotional Video client from Bicester, Oxfordshire
“Sarah was very organised in the lead up to the filming, coming in and doing her ground work then on the day she was very patient and covered everything twice so I could go over anything I wasn’t happy with! The video is so detailed I would highly recommend Sarah! Thank you!”
Emma Clarke, Bicester promotional video client
Educational videos
If you run an online education site or if you want to create a passive income through websites like Skillshare, professional-quality videos will help you attract and retain new subscribers. These videos tend to be the longest of the three types, as they deliver in-depth information about a specific topic. This, however, doesn’t mean they can be boring! Keeping attention is just as important, otherwise people will stop watching. I achieve this through solid pre-production planning, using lots of cutaway footage and editing out pauses to maintain pace.
I will coach you to give a warm, energetic presentation to camera, no matter how nervous you might be feeling!
If you are interested in finding out more about promotional, corporate or educational videos, please get in contact. You can email me via [email protected], call 07832 196657 or submit the form below:
Sarah Plater is based in Bicester, Oxfordshire, and is fully covered by Public Liability and Professional Indemnity insurance.
(c) Sarah Plater Photography
