Pitching for Investment | B2B Guest Blog for Link-building and SEO

One of my clients, Benjamin Ball Associates, delivers high-end pitch and presentation consultancy for CEOs and Senior Executives.

As part of our content marketing strategy, I regularly write blog articles full of valuable, practical and relevant advice. These fill Ben’s website with keywords that his clients are searching for, while demonstrating his company’s expertise.

Some of these articles are given away as guest blogs and are published on other websites that cater to our target audience. This increases my client’s reach by getting our ideas and services in front of a wider audience, and also create inbound links to Ben’s website.

Inbound links are one of the criteria search engines look for when deciding how to rank a site for specific search queries. Securing these links pushes Ben’s site higher up the search engine results pages, making it easier for prospective clients to find us, and lowering the cost of our pay per click campaigns.

In this case, the article is called Pitching for Investment: 5 Ways to be More Persuasive and you can read it here.

If you would like help improving the performance of your site on search engines, please get in contact:

Sarah Plater has over ten years’ experience in marketing management and runs mrandmscreative.com, a Bicester-based design and marketing agency.